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Kidoz Montessori Preschool — Brand Identity Guidelines
kidoz Montessori
Brand Identity Guidelines
Where every child’s journey begins with wonder, colour, and joy.
Contents
01Brand Story & Values
Who we are and what we stand for
Kidoz Preschool is a Montessori learning environment where children discover the world through play, curiosity, and creativity. Our brand reflects the joyful energy, bright colours, and boundless potential that every child carries within them.
🌟Our Mission
To nurture each child’s natural curiosity and love for learning through a safe, stimulating, and joyful environment that honours their individuality.
🎯Our Vision
To be the most trusted preschool brand — where parents feel confident, children thrive, and every milestone is celebrated with warmth and care.
💡Our Approach
Montessori-guided, play-based learning with a focus on holistic development — cognitive, social, emotional, and physical growth in equal measure.
Core Brand Values
🎨Creativity🤝Empathy🌱Growth🛡️Safety😊Joy02Logo & Usage
How to display the Kidoz identity correctly
Logo Variations
Primary — Light BG
Primary — Dark BG
kidozPRESCHOOLHorizontal Lockup
PRESCHOOLStacked Lockup
Logo Clear Space
← X →Minimum clear space = the height of the letter “k” on all sides. Never crowd the logo.
✓ Do- Use the logo on clean, uncluttered backgrounds
- Maintain the correct aspect ratio at all times
- Use only approved colour versions (full colour, white, dark)
- Ensure sufficient contrast against the background
- Use the minimum clear space as defined above
- Download from the official brand asset folder
✕ Don’t- Stretch, skew, or distort the logo in any direction
- Change the logo colours or apply custom filters
- Add shadows, gradients, or effects to the logo
- Rearrange, separate, or reorder logo elements
- Place the logo on a busy photographic background
- Use an old or unauthorised version of the logo
💡 Minimum SizeThe logo should never be reproduced smaller than 32px (digital) or 12mm (print) to maintain legibility of the wordmark.03Colour Palette
The vibrant, energetic colours that define Kidoz
Primary Palette
Kidoz Orange#F47920Brand PrimarySunshine Yellow#F9CC0BEnergy & JoyKidoz Pink#E2197ABrand AccentSprout Green#8DC63FGrowth & NatureCoral Red#E62B4AWarmth & PassionSupporting Palette
Deep Navy#1A1A2ECharcoal#374151Warm Cream#FFF9F5Pure White#FFFFFFApproved Gradients
Sunset#F47920 → #E2197A
Rainbow Dawn#F9CC0B → #F47920 → #E62B4A
Spring#8DC63F → #F9CC0B
04Typography
Friendly, approachable, and easy to read
Primary TypefaceNunitoA well-balanced, rounded sans-serif with soft terminals — full of warmth and personality.
Body TypefaceNunito Sans — Designed for comfortable long-form reading. Clear, open letterforms make it ideal for newsletters, brochures, app copy, and parent communications. It pairs seamlessly with the display face.
Type Scale
DisplayKidoz PreschoolH1 / 36pxWhere Learning Meets JoyH2 / 28pxOur Montessori ApproachH3 / 22pxAdmission Open 2025–26Body / 16pxAt Kidoz, every child is seen, heard, and celebrated.Caption / 13pxEnquire Today · kidoz.in05Brand Voice & Tone
How Kidoz speaks to the world
Our voice is the personality behind every word we write. Whether it’s a social post, an admission letter, or a WhatsApp message — Kidoz should always sound like a warm, knowledgeable friend you trust with your child.
🌟 Warm & Encouraging
We celebrate every child and every parent. We use uplifting language that makes families feel welcomed, valued, and excited.
✓ Use this“Your child’s first day will be filled with wonder — and so many new friends!”
✗ Not this“Students are required to follow the schedule.”
🎓 Confident & Knowledgeable
We speak with the authority of experienced educators. We explain our Montessori approach clearly — without jargon or condescension.
✓ Use this“Our Montessori materials help children build concentration naturally — one beautiful activity at a time.”
✗ Not this“We use the standard pedagogical framework for early childhood.”
🌈 Playful & Joyful
Kidoz is a place of play. Our language can be fun, energetic, and sprinkled with delight — especially on social media and promotional materials.
✓ Use this“Little hands. Big ideas. Infinite possibilities. 🎨”
✗ Not this“We offer a structured developmental curriculum.”
🤝 Inclusive & Respectful
We speak to all families with equal warmth and respect. We are never preachy, never exclusive, and always approachable.
✓ Use this“Every family is unique — and every child at Kidoz gets the space to flourish in their own way.”
✗ Not this“Only the best parents choose Kidoz.”
06Imagery Guidelines
Photography and illustration standards
DO Use these kinds of images
- 🟢Bright, natural-light photographs of children actively learning
- 🟢Candid, joyful expressions — authentic moments, not posed
- 🟢Colourful Montessori materials and classroom scenes
- 🟢Diverse children from all backgrounds
- 🟢Warm, inviting classroom and outdoor environments
- 🟢Illustrations in a rounded, playful, child-friendly style
- 🟢Images with warm tones that complement the colour palette
DON’T Avoid these
- 🔴Dark, cold, or clinical-looking photography
- 🔴Overly staged or artificial stock photo aesthetics
- 🔴Images showing children in passive, bored, or distressed states
- 🔴Highly filtered or heavily edited images that look unnatural
- 🔴Cluttered, noisy backgrounds that distract from the subject
- 🔴Angular, corporate, or adult-oriented illustration styles
- 🔴Competitor branding or logos visible in any images
Colour Grading
🌅Warm & SunnySlightly warm tones, bright highlights, soft shadows🎨Vivid & SaturatedRich colours, high clarity, vibrant palettes🌿Fresh & NaturalNatural greens, outdoor settings, airy and open07Brand Applications
How the brand looks in the real world
Business CardEmail Newsletter HeaderThis Week At KidozLittle scientists exploring the world! 🔬kidoz.inkidozSocial Media Post
Preschoolkidoz.inMerchandise Tag / Sticker08Spacing & Layout
Consistent structure creates visual harmony
Spacing Scale
4pxXS8pxSM16pxMD24pxLG32pxXL48px2XL64px3XL80px4XLBorder Radius
4pxInputs8pxButtons12pxCards20pxSections9999pxPills / Tags09Digital Guidelines
Social media, website & digital communications
📱Social Media
- Profile photo: Logo icon on white
- Posts: 1080×1080px
- Stories: 1080×1920px
- Hashtags: #KidozPreschool
- Handle: @kidozpreschool
💻Website
- Primary CTA: Orange buttons
- Links: Kidoz Pink #E2197A
- Background: Warm Cream
- Body text: Charcoal #374151
- Favicon: Logo blob icon
📨Email
- Max width: 600px
- Header: Gradient banner
- Body BG: White / Cream
- Signature: Name + logo
- Footer: Social links + website
Accessibility Standards
All digital materials must meet WCAG 2.1 AA accessibility guidelines.
4.5:1Min contrast ratio for body text3:1Min contrast for large text & UI16px+Minimum font size on web
